SVHC Awards Two Communications Honors
The Southwestern Vermont Health Care (SVHC) Marketing and Communications Department has received two prestigious regional healthcare communications awards from the New England Society for Healthcare Communications for work produced during 2019.
SVHC earned a Silver Lamplighter Award for its SVMC Orthopedics Restoring Active Lifestyles Campaign and the distinction of Excellence for the Memorable Moments for Colon Cancer Screening Awareness Campaign.
Each of the entries consisted of many parts, including outreach events, advertisements, mailers, social media posts, and e-mail communications.
The 2020 competition totaled 285 entries in each of more than 20 healthcare marketing and public relations categories from hospitals in all six New England States, including large academic medical centers and those in metropolitan areas. They are judged by a panel of healthcare marketing experts.
Rebecca Hewson-Steller
The group Vermonters Taking Action Against Cancer (VTAAC) has named Southwestern Vermont Regional Cancer Center’s (SVRCC) Rebecca Hewson-Steller, RN, CN-BN, as one of its 2020 Impact Award Honorees. SVRCC is a part of Southwestern Vermont Medical Center and Southwestern Vermont Health Care (SVHC).
“Rebecca truly has a passion for cancer prevention and screening, community health, outreach, collaboration, and building partnerships,” said Jean Huntington, director, Oncology Services at SVRCC. “She has a unique set of skills and expertise that benefit our community and the Cancer Center.
Hewson-Steller works as a nurse navigator in the Cancer Center and the Breast Health and Imaging Center. In addition to helping recently diagnosed patients cope with their illness and determine their course of action, Hewson-Steller conducts outreach aimed to promote awareness, prevention and screenings. To people outside the Cancer Center, Rebecca is best known for helping to organize outreach events to increase the number of people who get screened for colon, skin, cervical, breast and lung cancers.
“Her events are fun and informative, and really help people realize the importance of taking action to reduce their risk,” Huntington said.
Amy Deavitt of the American Cancer Society nominated Hewson-Steller for the award. In the nomination, she wrote, “Rebecca works tirelessly on behalf of the patients she serves by going above and beyond to provide the best in cancer care.” She continued, “Rebecca has been instrumental in breaking down barriers to increase colorectal and lung cancer screenings. Often, Rebecca is in the field at an event… talking a community member through screening logistics or explaining the polyps on display in the inflatable colon… She clearly loves her job.”
The Impact Awards began approximately 13 years ago. The VTAAC coalition of 650 members nominates honorees annually. The VTAAC Executive Committee reviews them and selects two individuals to honor each year. This year’s other honoree was Amy Pfenning of Community Health Center Rutland. In addition, Justin Pentenrieder has been part of the VTAAC leadership for 10 years and was honored for his numerous contributions in reducing the cancer burden for Vermonters as well as his service to VTAAC.
The goal of VTAAC is to reduce the burden of cancer for all Vermonters. Their 2016 – 2020 Vermont Cancer Plan outlines the 5-year shared goals, objectives, and strategies for reducing the burden of cancer in Vermont with the goals of preventing, detecting and treating cancer, as well as improving the lives of cancer survivors and their families. For more information, visit vtaac.org.